We all have that closet, storage unit, or corner of the tack room where gear accumulates—items that are too small, have been replaced by something new, or are simply no longer used. This is value that's sitting idle. The Eqithra platform gives you the opportunity to give this gear a new life and earn extra money.

But wait – why do some items sell almost immediately, while others gather dust for months? The secret lies in a high-quality product listing and smart marketing. Your Eqithra page is designed to look like a professional webshop, and this is your biggest advantage. Let's see how to make it work for you.

The Foundation of Success: Honesty and Preparation

Before you even pick up a camera, be honest about your gear.

• Clean the gear! This is the absolute minimum. Wash blankets and saddle pads; clean and condition leather items. A dirty or muddy item won't inspire a purchase, no matter how good the brand is.

• Assess the condition critically. The golden rule is: only sell what you would consider buying yourself. If you wouldn't put a broken or very worn-out blanket on your own horse, don't assume someone else will (or be extremely realistic with your price).

• Think about the season. Winter blankets are easiest to sell in the fall, not the middle of June. Fly sheets and competition gear move best in the spring.

A Picture That Says More Than a Thousand Words

The picture is the first (and often last) thing a buyer looks at. It's your chance to build trust. An item shown in poor lighting, on a cluttered background, or only partially visible gives the impression that the seller is hiding something.

For riding gear, it's especially important to show:

• The item in its entirety (e.g., a girth from both sides).

• Close-ups of important details: buckles, seams, fastenings.

• Honest shots of wear and tear: scratches on a saddle, wear in the knee area of breeches, boot soles.

• The size and brand label (if visible).

• For blankets and saddle pads, it's ideal if you can take a picture of it on a horse (or at least laid out flat and clean).

You don't need a professional camera to take good pictures – your phone and good lighting are enough. We have also written a comprehensive guide on this topic titled, "How to take photos of used gear with your phone?".

Content: The Title and Description That Sell

If the picture is what catches the eye, the description is what closes the deal.

The Title Must Be Informative

Buyers search for specific things. Use relevant keywords in the title.

• Bad: "Black saddle pad"

• Good: "Lightly used black Eskadron Cotton dressage saddle pad, size Full"

• Bad: "Saddle"

• Good: "Brown Kentaur 'Ithaka' jumping saddle, 17.5", MW (manufactured 2019)"

The Description is Your Salesperson

This is your chance to shine. Provide thorough and honest information.

• Be honest about flaws: "Shows normal wear where the saddle straps go, but nothing catastrophic." Honesty saves your time and the buyer's time later and prevents complaints.

• Point out the brand, size, material, and color.

• Why is it special? "Super comfortable silicone grip breeches, perfect for summer training."

• Add background info: "Purchased new for X€." This gives the buyer a clear idea of the product's value and what a good deal they're getting.

• Why are you selling? (Optional, but helps) "Left sitting in the closet after buying a new saddle" or "Unfortunately too small for my horse."

The Deal: A Fair Price is the Key to a Quick Sale

Pricing is an art. Sentimental value ("this was my first horse's blanket") is unfortunately not market value.

• Do your research: Look on the Eqithra platform and other marketplaces to see what similar items (same brand, condition) are being sold for.

• A good rule of thumb: Start at about 50% off the retail price and adjust based on condition. If the item is new with tags (NWT), you can ask for more. If it's "well-kept" and in good condition, be realistic.

• Set a firm price: Since Eqithra works like a webshop, the seller sets the price for the product. A fair and well-thought-out starting price speeds up the sale. However, this doesn't exclude the possibility that a buyer might contact you to clarify or request a lower price – communication is always possible.

Amplification: Social Media is Your Free Marketing Channel

This is where many sellers go wrong – they post the ad and then wait. Don't wait! Your Eqithra page is your personal tack shop, and you need to share it.

1. Share Your Eqithra Shop Link

• Put your Eqithra shop link in your Instagram bio.

• Share your shop link on your Facebook wall or in an Instagram story with a post like: "Hey friends! I cleaned out my tack and put a lot of good stuff up for sale. Check out my Eqithra shop here: (Your Shop Link)". You never know which of your acquaintances is looking for that exact saddle pad.

2. Share Specific Products

• Make separate posts for your best or most exciting products. Choose the best picture, add a short description, and include the direct link to the Eqithra listing.

• Share these links in Facebook sales groups! This is crucial. Various riding gear buy-and-sell groups are full of your target audience actively looking for gear. By sharing a direct link to your Eqithra listing there, you bring buyers to a professional environment where it's easy to make a purchase.

Summary

A successful sale on Eqithra is simple if you follow these steps:

• Prepare: Clean and honestly assess the gear.

• Photograph: Take clear, well-lit, and honest photos.

• Describe: Create an informative title and a thorough, honest description.

• Price: Do your research and be realistic.

• Share: Don't wait! Actively share your shop and products on social media.

Now, get to it – take that gear that's just sitting around, give it a new life, and make some space in your closets (or earn money for new gear)!