We live in a world that never stops. Yet, when we step into the stable, time seems to slow down. A quiet breath, a soft nudge against your hand, a heartbeat next to your own – these are the moments where a bond is formed.

Caring for your horse is more than just a routine; it's building a relationship. And at the heart of this relationship are responsibility and trust. We are responsible for their well-being, and they trust us completely. One of the most important ways we uphold this responsibility is through their feed.

Because let's be honest – a healthy horse is a happy horse. But what does "healthy" mean today?

Wisdom in the feed bowl: why every bite matters

Gone are the days when "just oats and hay" was a sufficient answer. Modern science has opened the door to understanding horse biology at a deeper level than ever before. We now know that the wrong or unbalanced feed doesn't just affect weight; it can be the root cause of many complex problems:

• Digestive issues and gastric ulcers (especially in sport horses)

• Metabolic concerns, like insulin resistance

• Sensitivity to laminitis

• Problems with muscle development or recovery

• General stress or behavioral issues

Feeding a horse correctly is no longer just about filling their stomach. It's a science that demands dedication. And this is where the wheat is separated from the chaff.

The Pavo story: passion backed by science

When we at Eqithra look for partners for our shelves, we aren't just looking for good marketing. We look for a philosophy that aligns with ours: a passion for horses, supported by unwavering science.

Pavo is a brand that has lived and breathed equine well-being for over 50 years. Their approach is simple yet profound: "We want your horse to feel completely well."

But they don't do it based on feeling. Pavo continuously invests in scientific research, collaborating with world-class institutions like Wageningen University and the Faculty of Veterinary Medicine at Utrecht University.

What do they research? Precisely those real-life problems that horse owners face:

• Forage analysis (energy, protein, minerals)

• Insulin resistance and its connection to feeding

• Gastric ulcers in sport horses

• Disturbed intestinal flora

• Magnesium levels in the blood

This means that when you choose Pavo, you're not just choosing feed. You are choosing the result of decades of research, poured into every pellet.

Science in practice: how to find the right solution?

This science-based approach means that Pavo's product range is designed to meet the specific needs of horses. Every horse is an individual, and their diet must reflect that.

Here are a few examples of what this science looks like in practice:

• For the athlete needing stable performance: A horse in active training needs endurance and muscle support. Pavo AllSports is a universal sport feed that offers balanced energy sources for both quick and slow-release energy. Importantly, the added oil provides energy without making the horse "hot," and magnesium and Vitamin E support muscle function.

• For the sport horse with a sensitive stomach: Many sport horses suffer from stress or a sensitive stomach. Pavo Ease&Excel is the science-based solution here. It's high in energy but very low in sugar and starch. The energy comes from fibers and oils, which supports the stomach's acid balance. It also contains the patented Protexin In-Feed Formula™ blend to support healthy gut flora.

• For the senior friend or for recovery: Older horses often have problems with their teeth or digestion, and horses also need support after strenuous effort. Pavo SlobberMash is an easily digestible warm mash, ideal for seniors, horses with dental issues, or picky eaters. Its high linseed content supports healthy digestion and gives the coat a beautiful shine.

• For recovery after sweating: When training, a horse loses vital body salts, or electrolytes, through sweat. A deficiency can cause muscle cramps and fatigue. Pavo E’lyte is a complete electrolyte supplement containing sodium, chloride, potassium, and added magnesium to quickly restore the correct balance and support muscle function.

More than just feed

Pavo's commitment doesn't end with what's in the feed bag. Their "Pavo Planet Program" focuses on sustainability – how to reduce, reuse, and recycle without sacrificing product quality. It's a commitment not only to horses but also to the world we live in.

Ultimately, choosing the best for your horse is a matter of trust. It's trusting that the brand you choose has done its homework, invested in science, and shares your passion for these amazing animals.

How to proceed?

Feeding your horse is a journey. If you feel you want to explore in-depth how Pavo's science-based approach and quality products can help your horse, you are in the right place.

Feel free to ask for more information at info@eqithra.com.

Explore the entire Pavo product range in our e-shop: https://eqithra.com/brand/24-pavo